A discontinued penny for your thoughts...
The predictions abound: storytelling will be big this year. It will help brands differentiate in a market saturated by AI-driven content strategies and ecosystems.
I'm curious to hear from this group: how this is playing out for you, your clients, and/or teams?
Does this ring true? How do you feel about the impact of storytelling? What even is storytelling?
The predictions abound: storytelling will be big this year. It will help brands differentiate in a market saturated by AI-driven content strategies and ecosystems.
I'm curious to hear from this group: how this is playing out for you, your clients, and/or teams?
Does this ring true? How do you feel about the impact of storytelling? What even is storytelling?
Some background on why I'm asking:
I work in marketing and tech and I'm also a fiction writer and artist and I sit at this interesting intersection where it seems like everyone calls themselves a storyteller — from ad agencies and creatives to brand and product marketers to artists, journalists, researchers, financial analysts, and [who am I missing?].
I've often felt over the years that the term has lost its meaning. And I want to try and find it again. I have my own ideas about it, but as we know, we're all living in our own realities.
So, what does storytelling mean? What does it do? Why do we want it?
This is what I'm looking to unpack.
I've often felt over the years that the term has lost its meaning. And I want to try and find it again. I have my own ideas about it, but as we know, we're all living in our own realities.
So, what does storytelling mean? What does it do? Why do we want it?
This is what I'm looking to unpack.
A few questions I'm interested in:
- What is storytelling to you? What impact does it have?
- What is its perceived value at your workplace?
- Are there universal truths that define it — or is it malleable based on its purpose or function?
- Do you consider yourself a storyteller? What kind?
- What's your favorite kind of storytelling?
- ...and more ;)
Would love to get discussion going here around this! I am also planning to pull together a tapestry of ideas, including short video interviews.
If you'd be interested in letting me interview you — let me know. If you're in New York, I'll buy you a coffee. Or we can do it virtually.
Thank you for reading this far.
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Hi, I'm Meredith — a fractional strategy & copy leader for mission-driven businesses with a specialty in fintechs, health techs, and other regulated industries. From strategy to copywriting to team building, I help drive consistency and impact across product, brand, and growth marketing. Find me at meredithclinton.com or on LinkedIn.
If you'd be interested in letting me interview you — let me know. If you're in New York, I'll buy you a coffee. Or we can do it virtually.
Thank you for reading this far.
--
Hi, I'm Meredith — a fractional strategy & copy leader for mission-driven businesses with a specialty in fintechs, health techs, and other regulated industries. From strategy to copywriting to team building, I help drive consistency and impact across product, brand, and growth marketing. Find me at meredithclinton.com or on LinkedIn.
