Hi everyone, I'm Michele Shaw, and I am a fractional growth, messaging & positioning advisor who helps AI and SaaS companies in early to mid-stage funding rounds clarify positioning, sharpen messaging, and update their go-to-market strategy.
I bring 25+ years of experience in product marketing, positioning, messaging, and go-to-market execution. My work is grounded in customer insights, competitive intelligence, and strong use cases that shape differentiated messaging, align GTM teams, and drive engagement with high-value buyers.
Excited to connect with the community!
I bring 25+ years of experience in product marketing, positioning, messaging, and go-to-market execution. My work is grounded in customer insights, competitive intelligence, and strong use cases that shape differentiated messaging, align GTM teams, and drive engagement with high-value buyers.
Excited to connect with the community!
