Hey frctnl community, I’m Meredith 👋 After lurking here for a minute, I want to officially introduce myself! Would love to connect if you do similar work or if you are open to collab opportunities.
I’m a fractional copy director + brand strategist who views strategic storytelling as a means for building lasting relationships no matter your audience — internal or external. I support CMOs, founders, and XFN teams, helping to streamline messaging and content across brand, product, and growth — all while keeping human needs/wants/concerns at the center.
What I bring
- Narrative storytelling that makes complex products accessible; including developing ownable positioning and voice, collateral, website copy, campaigns, and more.
- Building customer-centric messaging frameworks teams can actually use, including “living” copy guides
- Standing up content systems (UX + marketing) so you can ship, test, learn, repeat
- Being the cross-functional glue for founders, PMM, design, and growth
Who I tend to support:
- Mission-driven startups in regulated spaces (fintech, healthtech, insurtech)
- Women + nonbinary founders who are values-driven and want to scale with integrity
How I can plug in:
- Ad hoc strategy sessions to help unblock decisions and drive momentum
- Messaging intensives to align story + roadmap
- Fractional leadership to establish brand identities, build messaging frameworks, train AI tools, and then hire a team to run it
Open to connecting, collabing, or sharing resources!
Website: meredithclinton.com
