Fractional CMO, Strategic Marketing Advisor

Posted .
STRATEGY. STRUCTURE. SCALE.

Hi! My name is Aik, and I'm a marketer, leader, strategist.

For over 11 years I've been helping B2B companies turn strategy into motion. I build the structure that makes marketing predictable - clear positioning, crisp operating rhythms, ABM, and data you can trust.

I've worked with scrappy scaleups and Fortune 100, bringing breadth of experience to my roles.

What I bring

  • Strategic clarity that connects brand, product, and revenue - translating big-picture goals into systems that scale.
  • Positioning and messaging frameworks teams can actually use - simple, dynamic, and embedded into daily execution.
  • Marketing architecture that balances brand and demand, building predictable, measurable growth engines.
  • Operational rigor: governance, dashboards, and processes that make creative work faster, not heavier

Who I tend to support

  • B2B tech companies, startups/scaleups, Small/medium enterprises.
  • Founders and marketing leaders and teams who want sharper strategy, cleaner structure, or lack structured marketing leadership.

How I can plug in

  • Strategic intensives to align vision, messaging, and GTM priorities.
  • Fractional leadership to architect your marketing function — from structure and metrics to team enablement.
  • Ongoing advisory to sustain momentum: audit, optimize, and evolve your strategy as you scale.
If your marketing feels busy but not aligned, or if your team is executing without a clear strategic backbone - let’s talk.

I help companies regain clarity, focus, and operational rhythm so their marketing can finally move at the speed of their strategy.

Happy to connect and have a conversation:
linkedin.com/in/aikarutunian


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