Hi friends 👋
I’m Samantha. Fractional CMO, brand strategist, and marketing mentor for founders and fellow fractional leaders.
I’ve spent 13+ years leading brand + marketing work across B2B, fintech, SaaS, and consumer - working with companies like PayPal, LinkedIn, Jameson Whiskey, and early-stage startups.
These days, I split my time between fractional CMO work for scaling companies and coaching other fractional operators (marketers, consultants, advisors) on how to position themselves, simplify their offers, and land great clients.
These days, I split my time between fractional CMO work for scaling companies and coaching other fractional operators (marketers, consultants, advisors) on how to position themselves, simplify their offers, and land great clients.
A lot of my work focuses on what I call “the invisible work behind visibility” - clarifying positioning, refining your marketing system, and building messaging that actually converts (without making you want to set fire to your LinkedIn account).
If you’re curious, I share free trainings, templates, and breakdowns here:
🌐 Website: samanthafackler.com
📸 Instagram: @samantha.fackler
📄 Free guide: 5 Common Marketing Mistakes Fractional Founders Make (and how to fix them)
🔗 Connect with me on LinkedIn: linkedin.com/in/samanthafackler
🌐 Website: samanthafackler.com
📸 Instagram: @samantha.fackler
📄 Free guide: 5 Common Marketing Mistakes Fractional Founders Make (and how to fix them)
🔗 Connect with me on LinkedIn: linkedin.com/in/samanthafackler
My work is positioned for women but I do work with men. Based in San Diego if you ever want to grab coffee!
