I'm Dell, experienced product designer and leader with 15yrs of experience.
I have vast product strategy experience in fintech, healthcare, education and other high conversion industries as well. I would love to be considered for fractional design roles where I can help businesses thrive with strategic UI/UX direction.

Areas I'm super passionate about:
Onboarding, Activation, Engagement, Signup conversions, AI strategies to drive less cancelations and better interaction and retention.
As a designer and leader with expertise in many different fields, below are some highlights I'm proud of:
✔ ️ Drove the UX design efforts for BILL's public-facing website, resulting in a remarkable 71%+ increase in customer acquisition and a 30%+ boost in customer retention.
✔ ️ At BILL, I led the design overhaul for recurring bills and draft bills, enhancing the bill creation experience and accelerating automation. Actively participated in workshops and accounts payables auditing to streamline processes.
I love branding, marketing and solving real issues for users.
Happy to connect with fellow business owners and designers.
Dell
https://linkedin.com/in/wendellverli